Now-a-days, much business takes place by digital processes over a computer network rather than in physical space. E-business refers to the online work done by an organization. An organization can do such work with customers, suppliers, employees, partners, and other key constituents by using electronic linkage.
Strategies for e-business:
The first and most important step towards a successful E-business is to determine the necessity to start such a business. If an organization fails to align the e-business initiative with corporative strategy then it may lead to e-business failure.
Market Expansion: An organization can establish a direct link to its customers through e-business and can expand a new market worldwide. E-business enables customization of offering at significantly lower costs than traditional distributional channels, helping a company in differentiating its products and services.
Productivity and Efficiency: This is a bottom-up approach. It helps an company to increase productivity by ordering for products at low cost and then adding profit by marketing skills of employees.